This week “Bing” has become a buzz word after Microsoft unveiled its new approach to challenge Google. Well changing name doesn’t hurt that much.
But as the history suggests, “bing” isn’t a word Microsoft will opt to for its one of the elite services. When I digged in a little further I found what it really meant.
Bing will evoke neither a type of cherry nor a strip club on “The Sopranos” but rather a sound — the ringing of a bell that signals the “aha” moment when a search leads to an answer.
The name is meant to conjure “the sound of found” as Bing helps people with complex tasks.
Well Bills Gates would be a happy man if people would start “Binging” things in future. Till then continue “Googling” it. 
It’s all in the name.