Outliers by Malcolm Gladwell is a good read.

Perhaps out of zillions reasons behind success, Gladwell bets on culture. He considers cultural legacies as powerful forces.

They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.

 

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