Forming an Organization (2) August 19, 2010
Posted by admin in : Business, work , add a commentSo finally all the meetings we had for the last 3 months and the all the discussion on our strategies about the new organization (VTMBAA), are finally taking shape. I can see things falling neatly in places and it kinda reflects in the mood of the executives and the members.
The success of organization (esp with student organization like ours) depends on the number of people willing to join and offering help to be a part of what’s going on; adding more energy and directions to the existing force.
We presented our agenda to the first years to market our organization and encourage them to be a part of our organization. The interests so far has been encouraging.
(more to follow.. )
On Trends July 13, 2010
Posted by admin in : Business, Insight, work , add a commentI love discovering pattern.
Trends analysis should be an awesome work.
And yeah, Google finance rocks!!
Work is Overrated. May 27, 2010
Posted by admin in : Business, Living , add a commentPeriod.
Role of marketing in a company May 4, 2010
Posted by admin in : Business , add a commentThis was a part of my final paper. In no more than a page, I need to explain what role Marketing plays in a company (pretty lame question by anyone’s standard). For the record I finished this in 10 minutes. That’s a beauty of take home exam. And it counted like 50% of my finals. You kidding me??
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Analyzing the traditional marketing definition of “process for creating, communicating and delivering value to customers and for managing customer relationship”, marketing is in fact total business in a nutshell. To fulfill the basic purpose of business of “creating and keeping a customer”, it has to produce and deliver goods and services people want and value. And that should be done at prices that are attractive relatively. Marketing helps a company in achieving that target.
Marketing is not simply advertising, and it covers a wide facet of today’s business operations. According to Winer’s strategy, marketing focuses on objectives, customer target, competitor target, core strategy and marketing mix (implementation). Marketing brings the company’s message on products and services to the customers through the channel and in a way that matters the most. Whether it’s for stating the product/service value proposition or to reposition a product/service, marketing delivers.
The role marketing plays in company’s strategy and overall success is fascinating. Whether it’s to encourage people to act upon, as done by US Army with its message “Be all that you can be”, or to convey an honest and straight forward message to its customers as done by Avis cars with a message “We try damned hard because we have to”, or being a voice for customers/investors to talk with, as done by Charles Schwab with its “Talk to Chuck” campaign, Marketing takes your business to customers in a way that creates value for both the parties involved.
Marketing also reflects both companies’ overall and short term strategy. With activities like promotions, companies can create instant brand awareness and sales. Similarly with long term focus on value branding company can place their brand in the way customer value.
Customer relationship management, which is one of the marketing mixes of overall marketing strategy, is essential for sustained business success. Marketing works to place continuous value proposition to the customers.
It is said that business has only two functions – marketing and innovation. When a business has an idea to evolve, the rest is marketing.
Bananas and Monkeys April 20, 2010
Posted by admin in : Business, Insight, Living , add a commentStart with a cage containing five monkeys.
Inside the cage, hang a banana on a string and place a set of stairs under it. Before long, a monkey will go to the stairs and start to climb towards the banana. As soon as he touches the stairs, spray all of the other monkeys with cold water.
After a while, another monkey makes an attempt with the same result - all the other monkeys are sprayed with cold water. Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it.
Now, put away the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the banana and wants to climb the stairs. To his surprise and horror, all of the other monkeys attack him.
After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.
Next, remove another of the original five monkeys and replace it with a new one. The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment with enthusiasm! Likewise, replace a third original monkey with a new one, then a fourth, then the fifth. Every time the newest monkey takes to the stairs, he is attacked.
Most of the monkeys that are beating him have no idea why they were not permitted to climb the stairs or why they are participating in the beating of the newest monkey.
After replacing all the original monkeys, none of the remaining monkeys have ever been sprayed with cold water. Nevertheless, no monkey ever again approaches the stairs to try for the banana. Why not? Because as far as they know that’s the way it’s always been done round here.
And that, my friends, is how company policies are made.
source: unknown
Creating an organization April 7, 2010
Posted by admin in : Business , add a commentI have been involved in creating a whole new organization MBAA (well actually its already there. but we are changing the whole layout and almost everything to give it a brand new look and structure).
This is a building process and there is more to follow from each days experience. More to follow….
Google’s ‘Do not Evil’. That’s a BS February 12, 2010
Posted by admin in : Business , add a commentNice try Google. I was looking for a bag and searched a few sites on the details. And i was using chrome. So it freaking tracked everything. Now every darn advertisement in the google adsense of every freaking site shows me the same bag advertisement!! Hello Google?? Still with that Do not Evil thing? That a BS.
ps: This is from my fb status
Busy-ness February 7, 2010
Posted by admin in : Business, Living , add a commentWhat’s one good thing about being super busy?
Wait! I have no time to think on that. Back to work.
Preferences January 22, 2010
Posted by admin in : Business , 1 comment so farHere’s a situation.
I give you $300 with the following options:
a) Give you $100 dollar more
b) toss a coin and give you $200 more if you won and nothing if you lose
It was found that most preferred option a.
Here’s a little change
I give you $500 with the following options:
c) you need to give me back $100
d) toss a coin and pay $200 if you lost but nothing if you win
Now the option d was a more preferred one.
But from the probabilistic theory all these four choices are identical. They all have the expected value of $400. Then why do we have such strong preferences?
Because we are more willing to gamble when it comes to losses but are risk averse when it comes to gains.
Economy: Food for thought October 19, 2009
Posted by admin in : Business, Insight , add a commentTo her who was careful on putting her money in the bank, does not take risks, and does not borrow more than she can pay back comfortably — if everyone had this mindset we might have escaped the mess we are at now
To everyone - Now that mindset won’t help us get out of this mess
Why sell ice to eskimos when you can sell life jackets to the drowning man? October 8, 2009
Posted by admin in : Business , add a commentDoesn’t that make sense? Yeah, it does.
Why push for customers when you have a different set of customers pushing themselves for the products. Know your market. Digg in.
Present Economy Recovery Analogy September 9, 2009
Posted by admin in : Business, Insight , add a comment5 minutes from my finance class ( September 8 )
As the wall street figures starts climbing everybody seems to be in a rush to get the bigger piece of the pie. And everybody is rushing even more to claim the credit of economic recovery. So this issue “U.S. economy gets lift from stimulus” dated Sep 9 on wall street journal talks on the economy stabilizing and regaining from the brink, and analyzes different stimulus and plans that were put together on overcoming the greatest financial crisis since the great depression.
Some economists argue that it was because of the Bush administration that provided the recovery to this crisis. Some argue that it was due to the federal reserve’s aggressively buying of Treasury debt and mortgage backed securities. Some said that it was due to the stimulus packages and programs like ‘cash for clunkers’ under Obama’s administration that ignited the recent recovery.
To give a better picture to the scenario my finance professor described the following analogy:
A teen was speeding on his Ferrari on a highway at an amazing (unbelievable) speed when he met an accident. When he crashed with such a speed he broke all his bones and damaged all his organs and was in the brink of saying his final goodbye. Somehow he managed to still be alive. But with such severity and critical condition nothing could be said just yet. At the hospital the experts were bemused when they saw this case. It was nothing even close to anything they have ever seen. Nothing was working and nobody had any idea on where to start and which body part to focus on. So each expert tried out his own way on the patient. Each one tried completely different tactics and methods to the injured boy.
Now after about couple of months, the boy seems to show some sign of progress. Now each expert wants to be the first one to claim that it was his method that was responsible for the recovery.
This scenario depicts today’s situation on global economic progress.
Recommendation from my professor Dr. Raman Kumar:
As this is a kind of situation where the world economy is in a state no one has ever seen before and no one has any idea on how to precisely save the economy, it’s worthless to argue about whose method was responsible for this slight progress. It’s the time to try all the methods and work from all the possible sectors to save the crashed economy. And to make sure nobody get away with driving the unchecked Ferrari in the future.
